TISZA STORE
RETAIL INTERIOR DESIGN
Tisza is the most well-known Hungarian sneaker brand with more than 40 years of history. Tisza shoes were the symbol of coolness in the 1980s and treasures of second hand stores during the factory’s closure after 1989. The brand was rediscovered in the early 2000s and today it is available for consumers again. However, the original silhouette became a bit outdated over the years.
To rejuvenate the brand Tisza came up with a new product line, and today, the Tisza brand with its iconic 'T' logo is synonymous with culture, contemporary urbanism, good craftsmanship and a brand identity now expanded into the digital realm.
When Tisza approached us to develop a new retail concept, we came up with a solution that includes the original identity elements, yet shows the freshness and novelty of the new collection. The interior concept originates from the shoe itself: the details and materials are used in new ways. The store’s walls are covered with recycled sponge with a transparent velcro layer and the shoe holders can be fixed to this. This way the displays are variable and the interior can be rearranged easily.
To rejuvenate the brand Tisza came up with a new product line, and today, the Tisza brand with its iconic 'T' logo is synonymous with culture, contemporary urbanism, good craftsmanship and a brand identity now expanded into the digital realm.
When Tisza approached us to develop a new retail concept, we came up with a solution that includes the original identity elements, yet shows the freshness and novelty of the new collection. The interior concept originates from the shoe itself: the details and materials are used in new ways. The store’s walls are covered with recycled sponge with a transparent velcro layer and the shoe holders can be fixed to this. This way the displays are variable and the interior can be rearranged easily.
URBA
Project team: Márton Lengyel, Zsófi Muzsnai, Dániel Illés Pálfi
Graphic design: DE_FORM
Client: Tisza cipő Zrt.
Area: 25 sqm
Year: 2015
Location: Astoria, Budapest
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TISZA STORE
Project team: Márton Lengyel, Zsófi Muzsnai, Dániel Illés Pálfi
Graphic design: DE_FORM
Client: Tisza cipő Zrt.
Area: 25 sqm
Year: 2015
Location: Astoria, Budapest
Tisza is the most well-known Hungarian sneaker brand with more than 40 years of history. Tisza shoes were the symbol of coolness in the 1980s and treasures of second hand stores during the factory’s closure after 1989. The brand was rediscovered in the early 2000s and today it is available for consumers again. However, the original silhouette became a bit outdated over the years.
To rejuvenate the brand Tisza came up with a new product line, and today, the Tisza brand with its iconic 'T' logo is synonymous with culture, contemporary urbanism, good craftsmanship and a brand identity now expanded into the digital realm.
When Tisza approached us to develop a new retail concept, we came up with a solution that includes the original identity elements, yet shows the freshness and novelty of the new collection. The interior concept originates from the shoe itself: the details and materials are used in new ways. The store’s walls are covered with recycled sponge with a transparent velcro layer and the shoe holders can be fixed to this. This way the displays are variable and the interior can be rearranged easily.
