‘Budapest Select – A VVoven View’ at Milan Design Week 2025, presented by the Hungarian Fashion & Design Agency (HFDA), unfolded as a spatial narrative that seamlessly wove together past and future, tradition and technology. The installation design by URBA acted as a visual and conceptual framework for this rich dialogue, creating a serene yet immersive environment that reflected the exhibition’s central theme: the fusion of heritage and innovation.

URBA’s design concept centred around floating white paper sheets cascading across the ceiling and walls. This ethereal gesture transformed the space into a weightless, contemplative canvas—a metaphor for unlimited creative potential.

The exhibition layout was anchored by a circular platform with scalloped edges, which served as a stage for an eclectic mix of contemporary Hungarian design objects. URBA organised the pieces with a sense of playful harmony, allowing colourful, experimental furniture and lighting to breathe within the white backdrop. Tactile materials, irregular forms, and vivid hues drew visitors into a world where storytelling meets bold, future-oriented aesthetics.

Throughout the exhibition, handwoven threads and paper elements emerged as symbolic connectors, gesturing toward the ongoing conversation between AI-generated ideas and the human touch that refines and redefines them.

URBA’s spatial choreography—simultaneously minimal and expressive—supported the curatorial narrative, emphasising adaptability, material innovation and cultural continuity.