Tisza is the most well-known Hungarian sneaker brand with more than 40 years of history. Tisza shoes were the symbol of coolness in the eighties and treasures of second hand stores during the factory’s closure after 1989. The brand was rediscovered in the early 2000s and today it is available for consumers again. However, the original silhouette became a bit outdated over the years.
To rejuvenate the brand Tisza came up with a new product line and they asked us to develop a new retail concept that’s appealing to a different group of consumers.
Our task was to come up with a solution that includes the original identity elements, yet shows the freshness and novelty of the new collection. The interior concept originates from the shoe itself: the details and materials are used in new ways. The store’s walls are covered with recycled sponge with a transparent velcro layer and the shoe holders can be fixed to this. This way the displays are variable and the interior can be rearranged easily.